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- Our Clients -

Honda Marine

Honda Marine logo
Honda Marine logo

Project: Public Relations

As a contractor to Honda Marine, I had the opportunity to build the brand's media outreach campaign from scratch.

 

Over four years, we launched 3 new products, hosted several media events, and organized multiple dealer meetings.

Honda Marine media kit with booklet and CD-ROM.

Deliverables

  • Hosted media events for 50+ editors, resulting in 100% coverage among core media outlets

  • Oversaw the development, creative direction, and copywriting of product-specific microsites

  • Crafted executive talking points and speeches for dozens of trade shows and media events

  • Leveraged vendor relationships to produce a quarterly newsletter for distribution to Honda's network of over 1,000 retail dealers and manufacturing partners

  • Directed scripting, photography, voiceover, and final production of consumer-facing product videos

  • ​Led team of 7 media relations professionals to drive proactive media relations campaigns

Honda Marine BF60 fact sheet.
Honda Marine BF60 media launch kit.
Honda Marine BF200/BF225 press release.
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