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- Our Clients -

NAMJet

NAMJet Logo

Project: Re-Branding Campaign

Conducted a re-branding campaign for this established marine waterjet manufacturer. Formerly North American Marine Jet, NAMJet suffered from a lack of name recognition as well as a reputation for building “slow” waterjets.

 

Bonefish was tasked with building a multi-channel campaign devoted to establishing the newly renamed company as a manufacturer of high-powered and high-thrust systems.

Deliverables

  • Developed full communications strategy

  • Media relations plan

  • Boat/industry show calendars

  • Marketing communications collateral

  • Website redesign and copywriting

  • Social media management

NAMJet brochure page highlighting the product line's flexibility across multiple applications.
Media coverage from WorkBoat Magazine highlighting NAMJet products.
NAMJet print ad highlighting its TJ431 waterjet.
NAMJet brochure page calling out the product line's speed attributes.
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